Is keyword density still important? What is Smart Jello
The effects of Smart Jello on a webpage and search engines.
Content is king, we’ve all heard that before, but what does that really mean? Lots have been said about how you should write your content, I am not going to get into that, I simply want to make my own little experiment to show how keyword density effects a page.
The smart jello effect
What is keyword density? Well, in simple it’s the amount of words in the body of you page – the container that holds the content divided by a phrase or word. So, if you have 100 words in your “body” and 10 of which are the word Smart Jello you keyword density is 10%.
You can check out tools like Yoast or other online tools to measure you site.
This page is going to focus on the term Smart Jello as its main objective is to rank for Smart Jello. Not all of the sentences need to make perfect sense, I am really trying hard to make search engines understand that smart jello is a brand or a product that I am an expert on.
I went as far as to perches the domain name www.smartjello.com. For now the plan is to rank this page so I am not going to add any content to the smart jello site all ill be doing is tracking this page.
Today (January 9, 2014) I did a Google search for the term smart jello and found that the first result is a site called vending market watch. They have a page with the key phrase smart jello in the url of the page. Other results are my fitnesspal and fatsecret. These are the top results I found when searching for smart Jello.
On my site the URL of the page will contain the words smart jello as well. The idea of this experiment is to choose a none competitive phrase, creates a page with the words smart jello and see if the page will rank for the term without any other special link building. I will share this article on social media and I do have some social presence for my name and blog so keep that in mind, after all, social takes a big part of search ranking. The real idea is to get a feel for keyword density after Google has done so many changes to their algorithm in the last two years.
Content Marketing It’s All About The Google User Profile
Recently I read a blog posting on contentmarketinginstitute.com by Paul Hill about the effects of Google’s latest update Hummingbird. He talks about how Google is working on improving the search result and brings the classic example of a person searching for the “Taj Mahal” the question becomes what is this person really looking for, is it for a landmark in India or for a local Indian resultant on Broadway rd.
In his posting he goes on and gives great ideas on how to market your content and I really enjoyed reading it though, he didn’t go too much into how Google understands the user better, so, I wanted to explain more about this and how it works and how content writers need to prepare.
Imagine a person who is about to go on a wild life trip to Africa, he prepares for his long awaiting dream looking at different countries on Google Maps, researching in Wikipedia all about countries like Zambia and Zimbabwe, places to stay in Cape Town and cheap flight to Namibia. After a few days or weeks his cookies are full of traveling related stuff, more exact Africa.
You know those commercials that pop up on YouTube when you’re watching a video offering you an item that you bought yesterday on Amazon, well; this is kind of the same thing. Google is constantly building a user profile on you, while you are logged into your Gmail and chrome accounts Google is working hard building your profile to figure out what is your next search, not only the search but what you really mean and what you want to see. So, say our traveler searches for a “Jaguar”, Google who knows that this user is on his way to the vacation of a life time in the deserts of Botswana will show him results related to the four legged fast Jaguar Cat and not the car or a local dealership.
How does Hummingbird affect your content writing?
Warning: I own many website and I have been taking hard hits on some of them, and some believe that it is content related I come to you with this idea but I am no SEO Guro and I can’t tell you that what I am about to say is proven 100% but this is what I’ve been trying to do as of lately. I also don’t see how this idea can affect your site in a negative way.
Now that I got that out of the way.
Based on the understanding that Google knows the user and what is going on in his or hers life I started to add sentences that target my audiences past searches. For example if I am marketing a website that offers a daycare for children between the ages of 1 and 3 I would add content that focuses on what lead the customer to look for a day care. Teams like “at what ages should my child start playing with other kids” or “companies that let you bring your children to work” “companies with day care” “safest cities to raise a children” and so on.
What Is Past Searches?
Think of the fact that Google is indexing your site by not only categories and keywords but by solutions, what problem do you solve so when a search is done. If a keyword is in your portfolio, you should have already been ranking for some of the past searches the searcher did, the more you come up for the broad terms the more relevant you are for the exact term.
This also explains why Google removers the option to track the keyword in which the user searched to reach your site. Because if your SEO is done right, you’re going to gain more traffic from search teams that you were not aware of or that you viewed as long tail and mostly none relevant or low conversion keywords. That and the fact that to get the data you need to spend money on Google Pay Per Click.
To see the original posting about Google Hummingbird.